by Chris Widener If you have read my articles or heard me speak, you know that I always come down to action. We need to act if we are going to be successful! Yet, our success starts long before our actions. In fact, our success begins in our thoughts. The process is that thoughts become actions and actions produce results. …
The 10 Secrets to Marketing Success
by David Kinard In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. By incorporating these traits into your marketing activities, you will increase the effectiveness of your marketing communications. Commitment: No matter …
The Right Tool for the Job
by David Kinard Likely the one greatest challenge plaguing many companies today is how do they measure the effectiveness of their marketing efforts. One great tool for evaluation, originally developed by George Black, is the CAST system. This analysis model can be applied to any marketing effort, including ads, newsletters, press releases and more. The benefit of evaluating your marketing …
Four Easy Steps to Effective Advertising
by David Kinard Advertising your product or service through print is one of the most powerful methods of promotion. However, all too often we end up wasting our efforts and resources on ineffective advertising. Since more than 3000 advertising messages bombard us each day, you can use these simple steps to increase your advertising’s effectiveness and reach through all the …
All That’s Fit to Print
by David Kinard Newsletters are a great way to stay in touch with customers, prospects and other influencers of your business. The newsletter is a dynamic tool that can be informative, a sales tool and a loyalty builder. However, newsletters are often handled haphazardly by many organizations who fail to plan, develop and implement appropriately. In fact, many newsletters are …
Fripp and Garfinkel’s Tips for Marketing Success
by Patricia Fripp, CSP, CPAE Ideas from Confessions of an Unashamed Relentless, Self-Promoter audio album and Fripp’s book Make It! So You Don’t Have to Fake It. Does your marketing match your image? If you deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: * Convince people …
Recession Marketing: Lead or Get Left Behind
by David Kinard Concept notes from PSAMA luncheon featuring Jan Edmondson of DDB Worldwide, Seattle. Marketing in an Economic Downturn VisionResolveExecution VISIONAbility to articulate and communicate a passionate vision. “Create a cause, not a company” Guy Kowasaki, CEO Garage.com Vision goes beyond bricks and mortar, revenue and profit goals. * Believe in something. * Know the end. * Have a …
David Kinard
David Kinard is a Seattle-based marketer who writes the Alltop Best of Blogs MarketAbility by David Kinard. David also hosts the AMA’s Marketing News Radio weekly program.
All Life Wishes to Reward its Benefactors
by Jim Rohn (Excerpted from the New Weekend Seminar audio/CD series) Parents, leaders, employers, teachers and volunteers have you discovered one of the great positive mysteries of life? Here it is – All life seems to wish to reward its benefactor. If you become the benefactor, you will receive these incredible rewards. If you are the benefactor to the garden, …
Chris’ Top 7 Favorite Leadership Books
by Chris Widener 1. The West Point Way of Leadership by Larry Donnithorne. See at Amazon.comGREAT book by a man who taught leadership at West Point for 20 years. 2. Developing the Leader Within You by John C. Maxwell. All around book. Follow-up book is Developing the Leaders Around You. 3. Lincoln On Leadership by Donald PhillipsLooks at the Life …