by Bryan Heathman Everyday the world is made fresh, and no two days are alike. No one stays the same from day to day, or even moment to moment, because each experience brings new opportunities and fresh perspective. We touched on this lightly in a previous article, Effective Leadership: Igniting the Vision for Others. You can tap this concept and …
Leadership and Logistics: The Art of Delegating
by Bryan Heathman The saying goes that Management is doing things right, and Leadership is doing the right things. It sounds good on the surface – leaving the details up to the Managers while the Leaders lead. Or play golf. But how can you be an effective Leader if you’re not aware of the logistics involved in your enterprise? At …
What Is A Leader? Defining Leadership Qualities for Success
by Liv Montgomery What does it take to be a Transformational Leader? You know what I’m talking about – that one in a million, riveting presence. I’m talking about the kind of person who enters the room and the very air around them scintillates with excitement. Heads turn. People are drawn in as if by some gravitational force, and this …
Effective Leadership: Igniting the Vision for Others
I recently read an antique book on Time Management called How To Live on 24 Hours A Day. It was written by a man named Arnold Bennett at the dawn of what we now know as the Personal Development movement, way back in 1910. You’d think a book written at that time would be full of outdated ideas and dull …
One Simple Act of Generosity
Be A Link In the Chain I was working with an author named Jennifer last week on her social media strategy for her upcoming book. She told me a simple story that got me thinking about this giving season – about how it can bring together people of all kinds, regardless of their backgrounds or economic status. When Jennifer ordered …
Convert Browsers into Buyers: The Psychology of Online Selling
by Bryan Heathman When it comes to best practices in online selling, few people understand the key to transforming a casual visitor into a delighted customer. It doesn’t happen by magic, though many marketing professionals have been known to work up a few incantations around the warm glow of a computer screen. Go ahead, laugh if you will. But haven’t you wished …
Leading With the Power of the Personal Touch
by Bryan Heathman Nothing gets through to business prospects and colleagues quite like the personal touch. You can send text or email, even leave a voice mail message. But if you really want someone’s attention, it’s the live connection that cuts through their daily clutter and gets a response. Here’s a case in point. I’m working with a couple of …
Conversion Marketing: Convert Website Visitors to Buyers
Turn Browsers Into Buyers, and Customers Into Evangelists for Your Brand In the Google Era of Sales, just a few seconds is all you get to capture the attention of your prospects, convince them of your “It” factor, and get them to hear you out. If you’re not gut-busting funny, mysteriously credible, or just plain fascinating, your bottom line could …
Sheer Poetry: Composing Text, Email & Social Posts for Epic Effect
by Bryan Heathman Have you ever gotten an electronic message and wondered when the author was going to get to the point? It hurts, doesn’t it? It’s not that they were trying to waste your dwindling time with turgid prose reminiscent of Longfellow’s epic Song of Hiawatha. It’s just that you simply couldn’t fit their rambling stanzas about “the shores …
Like A Song On the Radio, Make Your Words Unforgettable
by Bryan Heathman Your tone of voice can have a greater impact on your powers of persuasion than the words you use. There’s no doubt that your voice is a powerful instrument. But what are you doing to control it? There are distinct methods to make your message as haunting or as catchy as a song on the radio so …